Brand Strategy Services
Packages built for your business and its needs that are tailorable, always fresh, robust, and relevant to key strategic areas.
Always, these are created with the capability to grow further into the future, be it taller or in new directions. No matter what season your business is in — whether you need a quick, immediate plan of action to hone your messaging and brand identity, or the creation of a fuller, longer-term Brand Strategy Plan to galvanise your team around and to enter new markets with — there are always ways to keep your business immergrün.
Your Brand’s Bespoke Needs
The following is a general overview of what you can expect from the strategic process. Often, clients both need and want different focus areas from re-positioning themselves in the market to reimagining their website. All proposals of work are developed from the perspective of each specific client, as there is no one-size-fits-all for anything in life.
Benefits of a Plan —
The creation or reimagining of a cohesive Brand Strategy Plan is essential to a business’ overarching aims and potential for growth. Often, it is hard to see the woods when focusing on the individual trees of the day-to-day operations. An immediate-term plan can quickly point to areas where action can be taken towards quick results. This plan involves the identification, honing or adjustment to the core elements of a brand, including target audiences, positioning, personality and voice, visual identity, and messaging — with emphasis on areas that matter most, based on an initial discussion.
What the Process May Look Like —
Initial Meeting or Zoom Discussion,
Short, snappy Questionnaire to understand the immediate priorities of focus for the plan,
Research & Analysis of the opportunities for your brand amid the industry landscape,
Brand Strategy Creation with a focus on the priorities outlined together proposing actions for the next 3-6 months of your journey. Recommendations will be provided in a slick, clear presentation format and downloadable as a .pdf.
A Round of Edits to the Strategy,
Implementation Support, including:
Visual Identity Directive — elevating your current one to new heights or creating a basis for a new one in a format that is graphic designer-friendly (as both someone who has designed and has briefed many designers),
Pieces of Sample Text — e.g. webpage, biography, social media post, press release.
Templates for Social Media Use in Adobe Express — user-friendly for future editing and updating yourself, free for individual use or very minimal expenditure for small teams,
Calendar Template & Actions — maintaining accountability and consistency with your voice and messaging using a blueprint for the next phase of your brand.
The Blue Spruce has represented protection, healing, and hope.
A coherent, actionable plan to communicate who you are, what you are all about, and to show how well you know your customer base is essential to extending the brand’s reach in the right places and to building relationships that will take your business to new heights.
The Mighty Oak has represented endurance, guidance, and wisdom.
Following up a smart, intuitive plan for your brand with best-practice actions to guide optimum performance within your business will ensure that mighty oaks from little acorns grow. Not only will you be able to communicate effectively the root values of who you are as a brand to the right customers, but you will also have the right blueprints to continually be extending your reach, creating new ideas and masterpieces — and all with your own internal resources.
FAQs
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Two key elements are often involved in moving ahead with an external consultant for your brand. The first is that there is something you would like to achieve for your brand — i.e. growth into new markets, a sharper visual identity, more cohesive messaging. This is then paired with the second piece of the decision-making puzzle being that you lack the time to implement (or learn to implement) these elements alongside delivering the core goods or services of your business. External consultation can get you where you want to go with a clear strategy, plan of action, and time scale for implementation. A Brand Strategy Plan means you can clearly and consistently achieve both elements — your vision for your brand and your ability to implement it going forward.
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There are many different avenues further support can take based on your immediate and long-term needs. It might be a quarterly consultation on the Brand Strategy Plan to hold you accountable, it may be implementation support by way of setting up templates and drafting pieces of copy for key communications, and/or it may be connecting you with trusted experts in photography, video editing, graphic design. The plan is just the first step. It leaves you with the flexibility to decide what makes sense for you and your business in order to put it into action.
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Yes! Being British-American, born in Seattle, and having lived across the US, UK, and Europe over the years means your brand, whether it is already operating in these regions or has identified them as new targets to explore, will benefit from this knowledge and the nuances of communication styles and demands. Depending on where you are located and what you are trying to achieve, we can also discuss working together beyond these markets.
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My specific degrees are:
Bachelor of Arts in Communciation with minors in Marketing and History from Santa Clara University in California;
Masters of Science in Human Rights from the London School of Economics;
CPD Accreditation in International Human Rights Law & Practice.
The common thread throughout my degrees and subsequent experience has been effective communication, particularly visually and through written copy. Working for an international human rights organisation in New York meant honing skills in donor communications, reporting, and issue advocacy with major governments, the UN, and large trusts. Sales and Marketing work over eight years at a global advertising and film production company meant pairing visually effective elements with concise details for extremely varied B2B audiences spanning major fashion and sports brands to film and TV studios. Beyond my education, I have been active with the Marketing Society of Scotland, Vice-Chairing one of their advisory groups, and volunteered my time working on membership communications for a social enterprise launching female founders. I have worked across various academic publications, and am writing a historical fiction novel. Most importantly, I am driven by the opportunity to ensure the one-person bands and small business flourish, as I have gained so much from them as a client and customer myself.