Brand Strategy Services

Two key elements are often involved in moving ahead with an external consultant for your brand. The first is that there is something you would like to achieve for your brand — i.e. growth into new markets, a sharper visual identity, more cohesive messaging. This is then paired with the second piece of the decision-making puzzle being that you lack the time to implement (or learn to implement) these elements alongside delivering the core goods or services of your business. External consultation can get you where you want to go with a clear strategy, plan of action, and time scale for implementation. A Brand Strategy Plan means you can clearly and consistently achieve both elements — your vision for your brand and your ability to implement it going forward.

There are many different avenues further support can take based on your immediate and long-term needs. It might be a quarterly consultation on the Brand Strategy Plan to hold you accountable, it may be implementation support by way of setting up templates and drafting pieces of copy for key communications, and/or it may be connecting you with trusted experts in photography, video editing, graphic design. The plan is just the first step. It leaves you with the flexibility to decide what makes sense for you and your business in order to put it into action.

Yes! Being British-American, born in Seattle, and having lived across the US, UK, and Europe over the years means your brand, whether it is already operating in these regions or has identified them as new targets to explore, will benefit from this knowledge and the nuances of communication styles and demands. Depending on where you are located and what you are trying to achieve, we can also discuss working together beyond these markets.

My specific degrees are:

• Bachelor of Arts in Communciation with minors in Marketing and History from Santa Clara University in California;

• Masters of Science in Human Rights from the London School of Economics;

• CPD Accreditation in International Human Rights Law & Practice.

The common thread throughout my degrees and subsequent experience has been effective communication, particularly visually and through written copy. Working for an international human rights organisation in New York meant honing skills in donor communications, reporting, and issue advocacy with major governments, the UN, and large trusts. Sales and Marketing work over eight years at a global advertising and film production company meant pairing visually effective elements with concise details for extremely varied B2B audiences spanning major fashion and sports brands to film and TV studios. Beyond my education, I have been active with the Marketing Society of Scotland, Vice-Chairing one of their advisory groups, and volunteered my time working on membership communications for a social enterprise launching female founders. I have worked across various academic publications, and am writing a historical fiction novel. Most importantly, I am driven by the opportunity to ensure the one-person bands and small business flourish, as I have gained so much from them as a client and customer myself.