Oak Package: Brand Strategy Plan & Implementation Support
*INTRODUCTORY OFFER
Designed for brands who want both a clear, actionable Brand Strategy Plan tailored to the immediate needs of their business, coupled with some initial Implementation Support to take them out of the woods. The creation of the immediate-term plan showcases the direction of travel for a brand, identifying areas of focus towards quick results. This plan involves the identification, honing or adjustment to the core elements of a brand, including target audiences, positioning, personality and voice, visual identity, and messaging — with emphasis on areas that matter most, based on an initial discussion. Further support at the outset of the plan being put in motion will then be provided, including visual and textual examples, as well as the creation of templates for scheduling and the creation future asset.
Oak Package: Brand Strategy Plan & Implementation Support includes:
30-min Zoom Discussion,
Short, snappy Questionnaire to understand the immediate priorities of focus for the plan,
Research & Analysis of the opportunities for your brand amid the industry landscape,
Brand Strategy Plan with a focus on the priorities outlined together proposing actions for the next 3-6 months of your journey. Recommendations will be provided in Presentation Format (also, downloadable as a .pdf to disseminate) with a focus on the priorities outlined together,
Implementation Support, including:
Visual Identity Directive — elevating your current one to new heights or creating a basis for a new one in a format that is graphic designer-friendly (as both someone who has designed and has briefed many designers),
3 Pieces of Sample Text — e.g. webpage, biography, social media post, press release. Alternatively, this could be the Training of an AI Model based upon suggestions for brand guidelines and tone,
2 Templates for Social Media Use in Adobe Express — user-friendly for future editing and updating yourself, intuitive, free for individual use or very minimal expenditure for small teams,
1-Month Calendar Template & Actions — stay accountable and consistent with your voice and messaging with a blueprint for the next phase of your brand.
Where relevant, I will provide Talent Suggestions for trusted professionals to continue to fantastically execute the implementation processes, such as photographers, graphic designers, and video editors.
The Might Oak has represented endurance, guidance, and wisdom. Following up a smart, intuitive plan for your brand with best-practice actions to guide optimum performance within your business will ensure that mighty oaks from little acorns grow. Not only will you be able to communicate effectively the root values of who you are as a brand to the right customers, but you will also have the right blueprints to continually be extending your reach, creating new ideas and masterpieces — and all with your own internal resources.
*INTRODUCTORY OFFER
Designed for brands who want both a clear, actionable Brand Strategy Plan tailored to the immediate needs of their business, coupled with some initial Implementation Support to take them out of the woods. The creation of the immediate-term plan showcases the direction of travel for a brand, identifying areas of focus towards quick results. This plan involves the identification, honing or adjustment to the core elements of a brand, including target audiences, positioning, personality and voice, visual identity, and messaging — with emphasis on areas that matter most, based on an initial discussion. Further support at the outset of the plan being put in motion will then be provided, including visual and textual examples, as well as the creation of templates for scheduling and the creation future asset.
Oak Package: Brand Strategy Plan & Implementation Support includes:
30-min Zoom Discussion,
Short, snappy Questionnaire to understand the immediate priorities of focus for the plan,
Research & Analysis of the opportunities for your brand amid the industry landscape,
Brand Strategy Plan with a focus on the priorities outlined together proposing actions for the next 3-6 months of your journey. Recommendations will be provided in Presentation Format (also, downloadable as a .pdf to disseminate) with a focus on the priorities outlined together,
Implementation Support, including:
Visual Identity Directive — elevating your current one to new heights or creating a basis for a new one in a format that is graphic designer-friendly (as both someone who has designed and has briefed many designers),
3 Pieces of Sample Text — e.g. webpage, biography, social media post, press release. Alternatively, this could be the Training of an AI Model based upon suggestions for brand guidelines and tone,
2 Templates for Social Media Use in Adobe Express — user-friendly for future editing and updating yourself, intuitive, free for individual use or very minimal expenditure for small teams,
1-Month Calendar Template & Actions — stay accountable and consistent with your voice and messaging with a blueprint for the next phase of your brand.
Where relevant, I will provide Talent Suggestions for trusted professionals to continue to fantastically execute the implementation processes, such as photographers, graphic designers, and video editors.
The Might Oak has represented endurance, guidance, and wisdom. Following up a smart, intuitive plan for your brand with best-practice actions to guide optimum performance within your business will ensure that mighty oaks from little acorns grow. Not only will you be able to communicate effectively the root values of who you are as a brand to the right customers, but you will also have the right blueprints to continually be extending your reach, creating new ideas and masterpieces — and all with your own internal resources.